Apple’s Electric and Autonomous Vehicle Plans Canceled
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ByMatthew Nowell
Apple has canceled its long-anticipated electric/autonomous car project, a significant blow for the company after investing $113 billion over nearly a decade. The cancellation, revealed in an internal meeting, involves shifting employees to other roles, particularly within Apple’s artificial intelligence division. The project, known internally as Titan and Project 172, aimed to rival Tesla’s electric vehicles with autonomous driving features. Despite efforts to keep it under wraps, the project’s demise signals a rare setback for Apple, which typically doesn’t abandon such high-profile endeavors. The move comes as Apple seeks new avenues for growth beyond the saturated smartphone market under CEO Tim Cook’s leadership, amidst ongoing speculation about the company’s ability to innovate.